We invented the Automotive Lead Marketplace in 2004
Headquartered in Metro Detroit, Detroit Trading Company was formed by senior executives from one of the largest automotive lead providers in the nation. Detroit Trading Company generates leads and develops technology that powers industry leading online car shopping sites.
The consumer leads that flow through Detroit Trading Company represent 35,000 vehicle purchases and $1 billion in automotive sales each month.
Established in 2004, our business is built is on relationships of unwavering integrity and trust. This strong foundation allows us to identify and take advantage of more opportunities for our clients more of the time. Our singular focus is to identify in-market automotive shoppers and deliver them to our clients from whom they will purchase.
meet the executive team
Pete Bonner
Co-Founder, Executive Vice President
Strategic Partnerships
pete@detroittrading.com
248.226.5631
LinkedIn
Pete brings more than 25 years of experience in online automotive marketing to the organization. He is one of the best strategic partnership guys in the industry and is responsible for sales to and management of the top OEM’s, aggregators and national publishing companies in the United States.
John Campbell
Co-Founder, Executive Vice President
Affiliate & Affinity Partnerships
john@detroittrading.com
248.226.5614
LinkedIn
John Campbell co-founded Detroit Trading Company in April of 2004 with the aspiration of bringing efficiency to the buying and selling of automotive leads on the Internet.
Since then, Detroit Trading Company has developed proprietary artificial intelligence that delivers its buyers their desired lead volume and the outcome of the expected sales. Detroit Trading Company has become a significant partner to the Automotive Manufacturers representing over 35,000 new car automotive sales every month. In many cases, Detroit Trading Company is the most important new car leads source for Automotive Manufacturers.
Next steps: Bring efficiency to consumer automotive financing.
Jeff Bonner
Vice President
Business Development
jeff@detroittrading.com
248.226.5607
LinkedIn
Jeff has more than 25 years of automotive industry experience. A graduate of the University of Dayton Business School, he spent 10 years as a top sales executive with Reynolds and Reynolds. In 2006, Jeff joined Detroit Trading to oversee business development. In this time, Jeff has grown Detroit Trading’s client base immensely. Prior to his automotive career, he worked for the Outward Bound School.
Don Campbell
CEO
Leadership
don@detroittrading.com
Don is a co-founder and Chief Executive Officer of Detroit Trading Company. Prior to co-founding Detroit Trading Company, Don was the founder of Campbell Services, Inc., creator of the award winning “On Time” group scheduling software application. In 1996, Campbell Services, Inc. was sold to FTP Software, Inc. in Boston, MA for $15 million dollars cash.
Pete Bonner
Co-Founder, Executive Vice President
Strategic Partnerships
pete@detroittrading.com
248.226.5631
LinkedIn
Pete brings more than 25 years of experience in online automotive marketing to the organization. He is one of the best strategic partnership guys in the industry and is responsible for sales to and management of the top OEM’s, aggregators and national publishing companies in the United States.
John Campbell
Co-Founder, Executive Vice President
Affiliate & Affinity Partnerships
john@detroittrading.com
248.226.5614
LinkedIn
John Campbell co-founded Detroit Trading Company in April of 2004 with the aspiration of bringing efficiency to the buying and selling of automotive leads on the Internet.
Since then, Detroit Trading Company has developed proprietary artificial intelligence that delivers its buyers their desired lead volume and the outcome of the expected sales. Detroit Trading Company has become a significant partner to the Automotive Manufacturers representing over 35,000 new car automotive sales every month. In many cases, Detroit Trading Company is the most important new car leads source for Automotive Manufacturers.
Next steps: Bring efficiency to consumer automotive financing.
Jeff Bonner
Vice President
Business Development
jeff@detroittrading.com
248.226.5607
LinkedIn
Jeff has more than 25 years of automotive industry experience. A graduate of the University of Dayton Business School, he spent 10 years as a top sales executive with Reynolds and Reynolds. In 2006, Jeff joined Detroit Trading to oversee business development. In this time, Jeff has grown Detroit Trading’s client base immensely. Prior to his automotive career, he worked for the Outward Bound School.
Don Campbell
CEO
Leadership
don@detroittrading.com
Don is a co-founder and Chief Executive Officer of Detroit Trading Company. Prior to co-founding Detroit Trading Company, Don was the founder of Campbell Services, Inc., creator of the award winning “On Time” group scheduling software application. In 1996, Campbell Services, Inc. was sold to FTP Software, Inc. in Boston, MA for $15 million dollars cash.