We invented the Automotive Lead Marketplace in 2004

Headquartered in Metro Detroit, Detroit Trading Company was formed by senior executives from one of the largest automotive lead providers in the nation. Detroit Trading Company generates leads and develops technology that powers industry leading online car shopping sites.

The consumer leads that flow through Detroit Trading Company represent 35,000 vehicle purchases and $1 billion in automotive sales each month.

Established in 2004, our business is built is on relationships of unwavering integrity and trust. This strong foundation allows us to identify and take advantage of more opportunities for our clients more of the time. Our singular focus is to identify in-market automotive shoppers and deliver them to our clients from whom they will purchase.

meet the executive team

Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive channels.

Pete Bonner

Co-Founder, Executive Vice President
Strategic Partnerships
pete@detroittrading.com
248.226.5631
LinkedIn

Pete brings more than 25 years of experience in online automotive marketing to the organization. He is one of the best strategic partnership guys in the industry and is responsible for sales to and management of the top OEM’s, aggregators and national publishing companies in the United States.

John Campbell

Co-Founder, Executive Vice President
Affiliate & Affinity Partnerships
john@detroittrading.com
248.226.5614
LinkedIn

John Campbell co-founded Detroit Trading Company in April of 2004 with the aspiration of bringing efficiency to the buying and selling of automotive leads on the Internet.

Since then, Detroit Trading Company has developed proprietary artificial intelligence that delivers its buyers their desired lead volume and the outcome of the expected sales. Detroit Trading Company has become a significant partner to the Automotive Manufacturers representing over 35,000 new car automotive sales every month. In many cases, Detroit Trading Company is the most important new car leads source for Automotive Manufacturers.

Next steps: Bring efficiency to consumer automotive financing.

Jeff Bonner

Vice President
Business Development
jeff@detroittrading.com
248.226.5607
LinkedIn

Jeff has more than 25 years of automotive industry experience. A graduate of the University of Dayton Business School, he spent 10 years as a top sales executive with Reynolds and Reynolds. In 2006, Jeff joined Detroit Trading to oversee business development. In this time, Jeff has grown Detroit Trading’s client base immensely. Prior to his automotive career, he worked for the Outward Bound School.

Don Campbell

CEO
Leadership
don@detroittrading.com

Don is a co-founder and Chief Executive Officer of Detroit Trading Company. Prior to co-founding Detroit Trading Company, Don was the founder of Campbell Services, Inc., creator of the award winning “On Time” group scheduling software application. In 1996, Campbell Services, Inc. was sold to FTP Software, Inc. in Boston, MA for $15 million dollars cash.

Matt Clayson

Chief Operating Officer, General Counsel
mattc@detroittrading.com
248.226.5730
LinkedIn

Matt designs growth strategies and aligns teams around a common vision. He’s been named to the TechWeek 100 Most Innovative Leaders in Tech and Entrepreneurship, and has been recognized by Crain’s Detroit Business, the AdCraft Club of Detroit, the German Marshall Fund and the BMW Foundation for his commitment to leadership, service and innovation. With a background in promotion marketing law and enterprise innovation, Matt is a frequent speaker on topics of privacy compliance, lead generation and leadership.

Pete Bonner

Co-Founder, Executive Vice President
Strategic Partnerships
pete@detroittrading.com
248.226.5631
LinkedIn

Pete brings more than 25 years of experience in online automotive marketing to the organization. He is one of the best strategic partnership guys in the industry and is responsible for sales to and management of the top OEM’s, aggregators and national publishing companies in the United States.

John Campbell

Co-Founder, Executive Vice President
Affiliate & Affinity Partnerships
john@detroittrading.com
248.226.5614
LinkedIn

John Campbell co-founded Detroit Trading Company in April of 2004 with the aspiration of bringing efficiency to the buying and selling of automotive leads on the Internet.

Since then, Detroit Trading Company has developed proprietary artificial intelligence that delivers its buyers their desired lead volume and the outcome of the expected sales. Detroit Trading Company has become a significant partner to the Automotive Manufacturers representing over 35,000 new car automotive sales every month. In many cases, Detroit Trading Company is the most important new car leads source for Automotive Manufacturers.

Next steps: Bring efficiency to consumer automotive financing.

Jeff Bonner

Vice President
Business Development
jeff@detroittrading.com
248.226.5607
LinkedIn

Jeff has more than 25 years of automotive industry experience. A graduate of the University of Dayton Business School, he spent 10 years as a top sales executive with Reynolds and Reynolds. In 2006, Jeff joined Detroit Trading to oversee business development. In this time, Jeff has grown Detroit Trading’s client base immensely. Prior to his automotive career, he worked for the Outward Bound School.

Don Campbell

CEO
Leadership
don@detroittrading.com

Don is a co-founder and Chief Executive Officer of Detroit Trading Company. Prior to co-founding Detroit Trading Company, Don was the founder of Campbell Services, Inc., creator of the award winning “On Time” group scheduling software application. In 1996, Campbell Services, Inc. was sold to FTP Software, Inc. in Boston, MA for $15 million dollars cash.

Matt Clayson

Chief Operating Officer, General Counsel
mattc@detroittrading.com
248.226.5730
LinkedIn

Matt designs growth strategies and aligns teams around a common vision. He’s been named to the TechWeek 100 Most Innovative Leaders in Tech and Entrepreneurship, and has been recognized by Crain’s Detroit Business, the AdCraft Club of Detroit, the German Marshall Fund and the BMW Foundation for his commitment to leadership, service and innovation. With a background in promotion marketing law and enterprise innovation, Matt is a frequent speaker on topics of privacy compliance, lead generation and leadership.

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