We Bring Car Shoppers and Dealers Together.
Behind every lead is a shopper and people are complex. They’re taking in new information from every direction, and changing their minds right up until the point of purchase.
In fact, 6 in 10 shoppers are unsure what to buy when they begin looking for a new car and 78% change their mind from the time their search begins. 50% change their mind from the time they request a price quote. These are critical junctures where we actively engage shoppers and win their business.
We specialize in identifying “in-market” car shoppers and “hand raisers” and in advancing them toward a sale. Shoppers access our Shopping Tools on desktop, tablet or smartphone or by simply calling one of our Segment Specialists on the phone. Dealers and OEMs use our services to increase their market share and sell more cars.
We’ve been innovators in the automotive lead business for more than 20 years and cover all aspects of the Sales Funnel. We look forward to making a difference for you.
PARTNER WITH OUR TEAM AND SELL MORE CARS.Connect With Us
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We Invented The Lead Market In 1997
Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of “in-ˇmarket” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.
The company was founded by a group of executives from Car.com after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.
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In many cases we're the largest supplier of in-market hand-raisers and shoppers to most major manufacturers.
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BIRMINGHAM:
670 S. OLD WOODWARD
BIRMINGHAM, MI 48009
DETROIT:
601 WEST FORT STREET
DETROIT, MI 48226
MAIN OFFICE: 248.352.1313
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