Automotive Manufacturers (OEMs)
Turn consumer demand into measurable results.
- Targeted, qualified consumers
- Consistent volume
- Consistent close rates
- Sales-match reporting
Relationships
First. Technology
Always.
Since our founding in 2004, we’ve believed that great technology should strengthen relationships, not replace them. Every platform we build and every connection we create is designed to help our partners make better decisions, grow with confidence, and succeed over the long term. That’s what Relationships First. Technology Always. means to us.
What We Do
One Intelligent Marketplace.
Capture Automotive Demand
We identify consumers actively researching vehicles across a nationwide network of automotive publishers and digital channels.
Understand Intent
We evaluate each consumer's behavior to determine how close they are to making a purchase.
Connect the Right Partner
Each qualified consumer is matched with the OEM or agency program best aligned with their location, vehicle interest, and purchase intent.
Measure & Improve
We track the resulting vehicle sales and use those results to continuously improve match quality and program performance.
Solutions
The Automotive Marketplace
Each participant enters the marketplace with a different objective. Detroit Trading provides the technology, automotive supply, program management, and measurement needed to achieve it.
Publishers
Monetize your audience with qualified automotive demand.
- White-label lead-generation tools
- Marketplace and inventory feeds
- Consent and compliance infrastructure
- Direct access to manufacturer demand
Agencies
Execute measurable programs that drive results.
- Tangible, measurable results
- Extensive automotive consumer reach
- Flexible campaign execution
- Multiple ways to serve clients
One marketplace, powered by specialized technology.
Our Scale
Qualified consumers delivered monthly
Verified, consented, in-market
Consumers purchasing vehicles every month through our network
In monthly vehicle sales
Automotive brands served
Strategic OEM and enterprise partnerships
Billions of consumer signals evaluated across the exchange every month, informing real-time routing decisions for OEMs, publishers, and agencies nationwide.
Engage
Partner with the central exchange for automotive demand.
For OEMs, publishers, agencies, and strategic partners.