We bring car shoppers and dealers together.

Behind every lead is a shopper and people are complex. They’re taking in new information from every direction, and changing their minds right up until the point of purchase.

In fact, 6 in 10 shoppers are unsure what to buy when they begin looking for a new car and 78% change their mind from the time their search begins. 50% change their mind from the time they request a price quote. These are critical junctures where we actively engage shoppers and win their business.

We specialize in identifying “in-market” car shoppers and “hand raisers” and in advancing them toward a sale. Shoppers access our Shopping Tools on desktop, tablet or smartphone or by simply calling one of our Segment Specialists on the phone. Dealers and OEMs use our services to increase their market share and sell more cars.

We’ve been innovators in the automotive lead business for more than 20 years and cover all aspects of the Sales Funnel. We look forward to making a difference for you.

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Car Shopper Leads

Increase Showroom Traffic.

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Our Network is Vast


Ad Impressions




Leads & Calls


New Car Sales Per Month

1800CarShow AutoGuide Automobile Magazine Automotive.com “Autoweek” CNET_a CBS Crain's Facebook Fingerhut! “Google” Hearst  Lending_Tree Motor Trend Magazine CNET_b AutoGuide “Time” “The Drive”  USN “YouTube”

You get more data with our car shopper leads.

The more you know your prospects, the better you can sell to them.

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Facebook Marketplace

No Fee Per Post. Fully Managed Facebook Chat.

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Smart Posting™ for Craigslist

#1 Largest Poster of Automotive Ads to Craigslist

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This product is neither affiliated with nor endorsed by craigslist or any other classified posting service. craigslist is the registered mark of craigslist, Inc. All rights reserved.

Over 10 Million Cars in Inventory

We list over 10 millions cars in our online inventory. In addition to powering many of the nation’s top-tier shopping sites, we’ve created brands of our own to help dealers sell cars and grow revenue.

Our brands help consumers find new and used vehicles in their area, and show the most popular vehicles by segment, which helps expand consideration set and drive traffic into dealers.

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Mobile. Not just form fills, phone calls.

Mobile search is driving much of the accelerated volume and quality of phone calls. In fact, according to BIA/Kelsey, this new consumer touchpoint is forecasted to trigger 73 billion inbound calls annually by 2018.

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Lead Management

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You need a professional BDC.

We spent millions to crack the BDC code so you don’t have to.

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Virtual Test Drive Incentives

Drive traffic to your showroom with incentives that matter to them.

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Sales Matching

What’s your win rate? We’ll tell you which Sales got away!

 Real Owners / Real Reviews

Consumer Insights

12 years of performance data. Proprietary algorithms developed to measure propensity to buy, effectiveness of advertising and incentives and market trends. Industry experience spanning analytics, digital, OEM and consumer engagement.

Our team helps original equipment manufacturers assess the success of advertising and incentives; developing effective and measurable digital programs to increase marketshare and drive profitability.

Discover how data can power your messaging strategy.
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We invented the Lead Market in 1997

Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of “in-ˇmarket” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.

The company was founded by a group of executives from Car.com after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.

Client Network

In many cases we’re the largest supplier of in-market hand-raisers and shoppers to most major manufacturers.

Acura Audi BMW Buick Cadillac Chevrolet Chrysler Dodge Ford GMC  Hyundai Infiniti Jeep KIA Land_Rover Lincoln Mazda Nissan Mini Subaru suzuki Toyota Volkswagen Volvo