We help dealers clear their lots.

The Nation’s Largest Market for Automotive Leads

A Lead is a Shopper.

Shoppers are complex. They are constantly taking in new information and changing their minds.

78% change their minds from the time they Search and 50% change their minds from the time they submit a Lead. They need to be actively followed-up with while shopping if your brand is going to win their business. You need to win their business before they show up at your dealership.

The Smartphone has changed everything. 55% of all online usage is mobile. The old fashioned phone call is back in vogue.

We deal in all forms of Leads: online forms, phone calls, chat and text. Leads are the source of energy for your sales force. Feed them!

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-Mark Campbell, CEO


Buy sales leads and fuel your sales force.
Connect With Pete Bonner>

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You have to be here. More traffic than AutoTrader and Cars.com

Generate Phones Calls on your Inventory and Traffic to your Website.

Our software will save you time and make you great at Craigslist.
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“The most powerful service…”

“BESIDES THEIR VEHICLE LISTING LOOKING FANTASTIC, THEIR APPROACH TO LISTING MY INVENTORIES IN A VERY INTELLIGENT AND STRATEGIC MANNER IS A KEY FACTOR TO WHY OUR BDC’S DEPT. PHONES ARE CONSTANTLY RINGING… with 100 phone calls a day.”

-JIM ELDER JR. – GENERAL SALES MANAGER – SUBURBAN FORD OF STERLING HEIGHT

Big Data Insights

6 out of 10 car shoppers enter the market unsure which car to buy.

78% change their minds from the time they Search and 50% change their minds from the time they submit a Lead.

By raising shoppers’ awareness of your brands you can increase your natural buy rate (your share) by 300-900%.

Your best dealers are 300% better than your worst dealers.


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Get an advantage by using our insights to gain marketshare.
Connect with David Wassmann>

 We talk to 10,000 car shoppers every day.

THE SMARTPHONE HAS CHANGED EVERYTHING. 55% OF ALL ONLINE USAGE IS MOBILE. THE OLD FASHIONED PHONE CALL IS BACK IN VOGUE.

Use our BDC to get great at generating business for your dealerships.
Connect with Jeff Bonner>

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WE power Yahoo

WELL, WE POWER YAHOO AUTOS THAT IS. DETROIT TRADING IS THE ENGINE BEHIND NEW CAR QUOTE REQUESTS ON YAHOO AUTOS, ONE OF THE MOST VISITED AND USED AUTOMOTIVE SHOPPING SITES IN THE UNITED STATES. WE ALSO PROVIDE YAHOO AUTOS INVENTORY LISTINGS FOR THEIR CUSTOMERS WHEN SHOPPING FOR NEW OR USED VEHICLES.

Find out how our private label technology solutions can empower your sites.
Connect with Pete Bonner>

Over 1.7 Million Cars in Inventory

We help dealers clear their lots. It’s as simple as that. Get your inventory online by tomorrow.

Syndicate your inventory so it’s seen everywhere.
Connect with John Campbell>

11 Years of Unprecedented Growth and Leadership

DETROIT TRADING COMPANY WAS FOUNDED IN 2004 TO CONNECT BUYERS AND SELLERS OF AUTOMOTIVE SALES LEADS. OUR NETWORK OF RELATIONSHIPS, BUILT ON A FOUNDATION OF TRUST AND INTEGRITY, SUPPORTS MANY MILLIONS OF LEAD SALES PER YEAR. WE CONSTANTLY STRIVE TO INCREASE THE EFFICIENCY OF THE AUTOMOTIVE LEADS INDUSTRY THROUGH INNOVATION.

DETROIT TRADING COMPANY IS PRIVATELY HELD, WELL CAPITALIZED AND HAS ATTRACTED LARGE, HIGH-QUALITY GENERATORS BY BEING AMONG THE FASTEST PAYERS IN THE INDUSTRY. WE CONTINUE TO EXPERIENCE POSITIVE GROWTH AND LOOK FORWARD TO WHAT’S AHEAD. OUR RELENTLESS COMMITMENT TO QUALITY, RELATIONSHIP BUILDING AND TRUST HAS DETROIT TRADING COMPANY WELL POSITIONED TO PLAY A KEY ROLE IN THIS INDUSTRY FOR THE FORESEEABLE FUTURE.

Detroit Heritage

THE MOTOR CITY IS HOME TO DETROIT TRADING. DETROIT IS THE IDEAL LOCATION FOR OUR COMPANY BECAUSE WE LIVE AND BREATHE AUTOMOTIVE CONSUMER DATA.

EVERY DAY, OUR EXCHANGE MANAGES HUNDREDS OF THOUSANDS OF CONSUMER REQUESTS FOR ASSISTANCE WITH CARS AND TRUCKS AND THE ASSOCIATED FINANCING. WE DO BUSINESS WITH PRACTICALLY EVERY CAR COMPANY AND DEALER IN THE UNITED STATES.

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