Behind every lead is a shopper and people are complex. They’re taking in new information from every direction, and changing their minds right up until the point of purchase.

In fact, 6 in 10 shoppers are unsure what to buy when they begin looking for a new car and 78% change their mind from the time their search begins. 50% change their mind from the time they request a price quote. These are critical junctures where we actively engage shoppers and win their business.

We specialize in identifying “in-market” car shoppers and “hand raisers” and in advancing them toward a sale. Shoppers access our Shopping Tools on desktop, tablet or smartphone or by simply calling one of our Segment Specialists on the phone. Dealers and OEMs use our services to increase their market share and sell more cars.

We’ve been innovators in the automotive lead business for more than 20 years and cover all aspects of the Purchase Funnel. We look forward to making a difference for you.


-Mark Campbell, CEO

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Affiliate Network

Use our data to retarget in-market shoppers who are browsing or to contact hand-raisers who self-identify.


Ad Impressions




Leads & Calls

37,500 Sales

New Car Sales Per Month

Our digital media network includes some of the most respected digital publishers in automotive, technology, finance and news. Our technology powers their automotive channels.

AutoGuide “Autoweek” CBS CNET_a CNET_b Crain's Facebook Fingerhut! “Google” Hearst  Lending_Tree Mail_Online  Quicken_Loans Shop_Your_Way  “Time” “The Drive”  USN Yahoo “YouTube”

Shopping Tools

Desktop & Mobile, Over the Phone and in Person

Dealer quotes, incentives, trade-in values, financing and more…
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Client Network

In many cases we’re the largest supplier of in-market hand-raisers and shoppers to most major manufacturers.

Acura arcticcat Audi Avis BMW brp Buick Cadillac Chevrolet Chrysler Dodge  Ford GMC Harley Davidson   Hyundai Infiniti Jeep kawasaki KIA Land_Rover Lincoln Mazda Nissan Mini polaris Subaru suzuki Toyota Volkswagen Volvo yamaha

Facebook Marketing

Our software maximizes the targeting capabilities of Facebook to identify and engage online car shoppers.

By delivering personalized content and deploying real-time test drive incentives, our software starts the conversations on Facebook that drive traffic to showrooms.

Reconnect with shoppers with relevant conversation.
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#1 Largest Poster of Automotive Ads to Craigslist

  • Smart Posting™ software that posts only those cars that sell
  • Auto Pull & Updates that automatically converts inventory into listings, and publishes updates on the fly
  • And much more…

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This product is neither affiliated with nor endorsed by craigslist or any other classified posting service. craigslist is the registered mark of craigslist, Inc. All rights reserved.

Over 4.5 Million Cars in Inventory

We list over 4.5 millions cars in our online inventory. In addition to powering many of the nation’s top-tier shopping sites, we’ve created brands of our own to help dealers sell cars and grow revenue.

Our brands help consumers find new and used vehicles in their area, and show the most popular vehicles by segment, which helps expand consideration set and drive traffic into dealers.

Syndicate your inventory so it’s seen everywhere.
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Not just form fills, phone calls.

Mobile search is driving much of the accelerated volume and quality of phone calls. In fact, according to BIA/Kelsey, this new consumer touchpoint is forecasted to trigger 73 billion inbound calls annually by 2018.

70% of mobile searchers use click to call.
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Virtual Test Drive Incentives

Drive traffic to your showroom with incentives that matter to them.

Find out how we can help you incentivize shoppers to come to your showroom.
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 Real Owners / Real Reviews

Consumer Insights

12 years of performance data. Proprietary algorithms developed to measure propensity to buy, effectiveness of advertising and incentives and market trends. Industry experience spanning analytics, digital, OEM and consumer engagement.

Our team helps original equipment manufacturers assess the success of advertising and incentives; developing effective and measurable digital programs to increase marketshare and drive profitability.

Discover how data can power your messaging strategy.
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We invented the Lead Market in 1997

Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of “in-ˇmarket” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.

The company was founded by a group of executives from Car.com after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.