We help dealers clear their lots.

  • We speak with tens of thousands of active shoppers every single day.

  • 6 out of 10 car shoppers enter the market unsure which car to buy.

  • We increase our clients’ natural buy rate by 300% to 900%.


Shoppers are complex. They’re taking in new information from every direction, and changing their minds right up until the point of purchase.

78% of shoppers change their mind from the time their search begins. 50% change their mind from the time they request a quote. These are critical junctures where we actively engage shoppers and win their business.

With 55% of all online usage occurring on smartphones, we’re bringing the old-fashioned phone call back in vogue. Our team speaks with thousands of shoppers daily, and helps them arrive at decisions that are of lasting value.

We’ve been innovators in the automotive lead business for more than a decade, and we look forward to working with you.


-Mark Campbell, CEO

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Data That Drives Sales

We transact 450,000+ new, used and finance leads every month.

Data from thousands of online car shoppers is processed daily on our proprietary Detroit Trading Exchange. There, it is screened and scored using proprietary algorithms developed with IHS Automotive Insights, TARGUSinfo and R.L. Polk.

Our clients – including major original equipment manufacturers, major dealer groups and global media companies – use this data to target and engage online car shoppers, increasing shoppers’ likelihood to act and buy.

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Consumer Insights

12 years of performance data. Proprietary algorithms developed to measure propensity to buy, effectiveness of advertising and incentives and market trends. Industry experience spanning analytics, digital, OEM and consumer engagement.

Our team helps original equipment manufacturers assess the success of advertising and incentives; developing effective and measurable digital programs to increase marketshare and drive profitability.

Discover how data can power your messaging strategy.
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CraigslistConnect™ Light Background

Because Craigslist attracts ten times more car shoppers than Autotrader and Cars.com, we’ve designed software that allows dealers to intelligently manage and sell inventory.  The results are staggering – 25,000 ads per month, driving 50,000 clicks and calls to our dealer customers.

In addition to customizable target area and real-time reporting and analysis, CraigslistConnect™ offers the following powerful features:

  • Smart Posting™ software that posts only those cars that sell
  • Auto Pull & Updates that automatically converts inventory into listings, and publishes updates on the fly
  • Sale Swap™ that automatically swaps out sold vehicles for new listings


WE power Yahoo

Well, we power Yahoo! Autos, that is, as well as automotive channels for some of the world’s top media brands.

Detroit Trading is the engine behind new car quote requests on Yahoo! Autos, one of the most visited and used automotive shopping sites in the United States. We also provide Yahoo! Autos inventory listings for their customers when shopping for new or used vehicles.

Our private label technology solutions can empower your sites.
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Our software maximizes the targeting capabilities of Facebook to identify and engage online car shoppers.

By delivering personalized content and deploying real-time test drive incentives, our software starts the conversations on Facebook that drive traffic to showrooms.

Reconnect with shoppers with relevant conversation.
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Find the right car. #300Models.

In addition to our powerful 1800CARSHOW™ call center, we launched Car.Show™ as an online shopping destination for consumers. At Car.Show™, shoppers can instantly compare vehicles by segment, which helps expand their consideration set to include vehicles they may not have been aware of, and may better suit their needs and desires.

We also feature current incentives across segment – including time remaining before special deals expire – so consumers can factor in pricing, and make better-informed decisions.

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 We talk to 10,000 car shoppers every day.

Because there are 300+ make/model combinations on the market today, the car buying process can be confusing. In fact, 78% of shoppers change their mind after their search begins, and 50% of shoppers change their mind from the time they submit a request.

Our 40-seat call center helps thousands of shoppers through the buying process every day. We’ve found that in cases where we personally engage shoppers through our call center, we can increase their awareness, expand their consideration set, and drive them to multiple dealers who can ultimately help them make the best decision.

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Over 1.7 Million Cars in Inventory

We list over 1.7 millions cars in our online inventory. In addition to powering many of the nation’s top-tier shopping sites, we’ve created brands of our own to help dealers sell cars and grow revenue.

Our brands help consumers find new and used vehicles in their area, and show the most popular vehicles by segment, which helps expand consideration set and drive traffic into dealers.

Syndicate your inventory so it’s seen everywhere.
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Our Clients & Partners

Acura Audi BMW Buick Cadillac Chevrolet Chrysler Dodge Ford GMC Hyundai Infiniti Jeep KIA Land_Rover Lincoln Mazda Nissan Mini Subaru Toyota Volkswagen Volvo


Autobytel AutoGuide Avis Cars_Direct Cars.com CBS CNET_a CNET_b Craigslist Crain's Dealer Dealix Enterprise Facebook Hearst Hertz Lending_Tree Mail_Online Quicken_Loans Shop_Your_Way TRUECar USN Yahoo

11 Years of Unprecedented Growth and Leadership

Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of “in-ˇmarket” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.

The company was founded by a group of executives from Car.com after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.