Behind every lead is a shopper and people are complex. They’re taking in new information from every direction, and changing their minds right up until the point of purchase.

In fact, 6 in 10 shoppers are unsure what to buy when they begin looking for a new car and 78% change their mind from the time their search begins. 50% change their mind from the time they request a price quote. These are critical junctures where we actively engage shoppers and win their business.

We specialize in identifying “in-market” car shoppers and “hand raisers” and in advancing them toward a sale. Shoppers access our Shopping Tools on desktop, table or smartphone or by simply calling one of our Segment Specialists on the phone. Dealers and OEMs use our services to increase their marketshare and sell more cars.

We’ve been innovators in the automotive lead business for more than 20 years and cover all aspects of the Purchase Funnel. We thought it appropriate to call ourself a Lead Agency. We look forward to making a difference for you.


-Mark Campbell, CEO

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Affiliate Network

Our digital media network includes some of the most respected digital publishers in automotive, technology, finance and news. Our technology has powered their automotive channels. Our software is the engine behind their new and used car quote request forms. Our relationships run deep, providing advertisers with access to:

222 million monthly impressions

across the web’s top established and organic automotive properties

500,000 active monthly shoppers

who view our inventory, access our quote forms and request pricing

Unique Content Verticals

Automotive, Technology, Reviews, Enthusiasts, Design, Research, Lifestyle

1,150,000 fans and followers

On Facebook, Twitter and YouTube

Autobytel AutoGuide Cars_Direct Cars.com CBS CNET_a CNET_b Craigslist Crain's Dealer Dealix Facebook Hearst Lending_Tree Mail_Online Quicken_Loans Shop_Your_Way TRUECar USN Yahoo

Client Network

In many cases we’re the largest supplier of in-market hand-raisers and shoppers to most major manufacturers.

Acura arcticcat Audi Avis BMW brp Buick Cadillac Chevrolet Chrysler Dodge Enterprise Ford GMC Harley Davidson Hertz honda Hyundai Infiniti Jeep kawasaki KIA Land_Rover Lincoln Mazda Nissan Mini polaris Subaru suzuki Toyota Volkswagen Volvo yamaha


Our software maximizes the targeting capabilities of Facebook to identify and engage online car shoppers.

By delivering personalized content and deploying real-time test drive incentives, our software starts the conversations on Facebook that drive traffic to showrooms.

Reconnect with shoppers with relevant conversation.
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#1 Largest Poster of Automotive Ads to Craigslist

Because Craigslist attracts ten times more car shoppers than Autotrader and Cars.com, we’ve designed software that allows dealers to intelligently manage and sell inventory.  The results are staggering – 50,000 ads per month, driving 100,000 clicks and calls to our dealer customers.

In addition to customizable target area and real-time reporting and analysis, Postr™ offers the following powerful features:

  • Smart Posting™ software that posts only those cars that sell
  • Auto Pull & Updates that automatically converts inventory into listings, and publishes updates on the fly
  • Sale Swap™ that automatically swaps out sold vehicles for new listings

Over 4.5 Million Cars in Inventory

We list over 4.5 millions cars in our online inventory. In addition to powering many of the nation’s top-tier shopping sites, we’ve created brands of our own to help dealers sell cars and grow revenue.

Our brands help consumers find new and used vehicles in their area, and show the most popular vehicles by segment, which helps expand consideration set and drive traffic into dealers.

Syndicate your inventory so it’s seen everywhere.
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Call Fast, Appointment Setting, Conquesting, Virtual Incentives

Find out why outsourcing lead fulfillment to us can increase your sales.
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Find the right car. #300Models.

In addition to our powerful 1800CARSHOW™ call center, we launched Car.Show™ as an online and in-person shopping destination for consumers. At Car.Show™, shoppers can instantly compare vehicles by segment, which helps expand their consideration set to include vehicles they may not have been aware of, and may better suit their needs and desires.

Present your products in a comparative format to pick up incremental sales.
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Consumer Insights

12 years of performance data. Proprietary algorithms developed to measure propensity to buy, effectiveness of advertising and incentives and market trends. Industry experience spanning analytics, digital, OEM and consumer engagement.

Our team helps original equipment manufacturers assess the success of advertising and incentives; developing effective and measurable digital programs to increase marketshare and drive profitability.

Discover how data can power your messaging strategy.
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12 Years of Unprecedented Growth and Leadership

Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of “in-ˇmarket” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.

The company was founded by a group of executives from Car.com after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.