Part 4: New Car Consumer Interest Trends – Nationally and States with Increasing and Decreasing Covid Cases

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Detroit, MI - Detroit Trading Automotive Research & Insights

Jack Lintol

President & COO at Detroit Trading


Continuing our series of reports using consumer automotive data to uncover trends, we’re taking a deeper dive into how the Covid-19 economy has affected online automotive interest in the following views:

  1. Nationally - Covid-19 Rate of Growth Turning Down, Consumer Interest Increasing
  2. States (Iowa & Nebraska) - Covid-19 Rate of Growth Turning Up, Consumer Interest Decreasing
  3. States (Washington & California) - Covid-19 Rate of Growth Turning Down, Consumer Interest Increasing
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While the national chart above shows the consumer trend holding steady and moving up after peak Covid-19 growth on April 8, when we look at specific regions we can clearly see a direct correlation of consumer interest to Covid-19 growth rate. In the two states below where the growth rate has not slowed yet, consumer interest is clearly declining.

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Moving on to two State examples where the Covid-19 Case growth rate has started to trend down, these indicate an increased trend line for consumer online automotive interest:

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Analysis: Establishing Patterns To Plan For Economic Recovery  

Regional trends show consumer interest increasing in areas where Covid-19 growth has slowed and show a path to resurgence of consumer interest in new cars. If our analysis is correct, OEMs and dealerships can utilize this data to prepare for and plan methodical sales and marketing roll out strategies as the economy comes back to more normal levels. 

This analysis is generated using data from our ClearPath™ Enterprise platform. This system utilizes years of automotive lead data to model lead behavior & performance across every zip code in the United States. Consumer activity, dealer marketing, and consumer purchase rates are measured hourly and results are fed into the real-time decision making capabilities of the ClearPath™ Enterprise platform.

About the Author - Jack Lintol is the President of Detroit Trading, a Detroit-based firm that is amongst the world’s foremost data and technology providers of “in-market” automotive shoppers and shopper intelligence. The firm provides data and leverages data science for original equipment manufacturers and dealers that is responsible for more than 30,000 and $1 billion in monthly car sales. Contact Jack at jack@detroittrading.com

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