5 Simple Tips To Unlock Your Sales BDC in 2020

Within a dealership, there are two big overarching departments: Service and Sales. Service is responsible for bringing in service customers, and whose generalized goal is to maximize Repair Order’s (RO) and RO Profit. Sales’ main goal is what you think of primarily when you think of a dealership: to Sell the Metal! Selling metal is a complex game of give …

8 Automotive BDC Best Practices To Tune Up Your Dealership in 2020

The term BDC has evolved through the years, but most recently the term BDC can be described as the department within a dealership responsible for converting Internet leads into dealer foot traffic (e.g. appointments, test-drives, etc.). Why is a BDC so important? Simple: because today in 2020, 86% of car shoppers begin online. That’s undeniable. In this article we’ll review 8 BDC best …