You need a Professional BDC

Be the Best at BDC.

Speed matters. We call immediately

When your team is not available, we’re here. We don’t have distractions. We’re focused on your customers.

More efficient and more effective

Our software drives more customer touches that result in more appointments.

Count on us getting it done

Have peace-of-mind, our team is on top of it.

2019 shopping experience

Your customers are demanding a better experience. Work with our team to deliver it.

Use our people or our software

Outsource to us or empower your BDC with our software.

Do you have a BDC Disaster?

Partner with the best-in-class BDC that you can trust.

Fully integrated with CRMs.

We connect directly with your CRM – everything is automated.

Turnkey billing with GM-IMR

Are you a GM dealership? Great news… RapidResponse™ is GM-IMR Certified.

 We’re Less Expensive and More Effective

  • You’re currently spending:

    $6,000 per BDC Rep Per Mo.

    Wages, payroll taxes, paid time off, benefits, overhead, management, training, turnover, smoke breaks, bathroom breaks, personal phone calls, chit chat, thinking about what to do next, etc. You’re lucky to get 1/2 a day of actual work done.

  • You’re currently spending

    $25-45 to work each lead

    To maximize your contact and appointment set rates, you’ll need to perform at least 10 activities (call, email, text) and over 30 minutes of work. And if this work isn’t performed well, there’s missed-opportunity cost.

 Be on top of your game when you are great at BDC.

It’s not brain surgery, rather dedication and consistent followup that win the sale.

The following statistics as seen in Harvard Business Review, “Best Practices for Lead Response Management.” A study of 4,723 leads from shows that companies are slow to respond to leads and are not persistent in following up.

  • 30%+

    Over 30% of leads are never contacted at all! What a waste!

  • 77%+

    Out of 4,723 leads in this study, 77.17% never received a call

  • 28.6%

    Only 28.6% were responded to first by phone, when calls have higher response rates

  • 4.7%

    Only 4.7% of companies achieved the optimal 5-minute window response time

  • 44 Hours

    The average response time to leads in this study was 44 hours! Nearly 2 days

  • 9.4%

    Less than 10% of leads received the recommended 12 touches. Average is only 4.47

 50% of leads were not responded to at all

It’s a race. Speed matters.

81% of auto shoppers start their search online. The first dealer to respond to a lead has an 80% chance of closing. A 20 minute response time to a fresh lead just isn’t good enough.

The Rapid Response™ Difference

We turn leads into sales.

  • Culture & People

    Located in the heart of the Motor City is our state of the art facility housing highly trained sales professionals.

    Our people are well versed in BDC, Sales, Desking and F&I.

  • Technology

    Our software determines workflow and saves time by telling us the next best thing to do.

  • Approach

    Seamless shopper experience – we function as an extension of your dealership.

    Delivering a 2019 customer experience with our dealer partners.

Different. Better.

Everyday, our team gets to work to sell your products. They learn about your vehicles with hands-on product demos right in our showroom. Our open environment in downtown Detroit fosters cross communication and education, creativity and excitement.

About Us

Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of “in-market” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.

The company was founded by a group of executives from after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.

dtxModern BDC Solution