Car Shopper Leads
that drive Showroom Traffic.

Better Leads. Better Results.

Cheaper than traditional advertising

NADA™ says you pay $600 in customer acquisition costs per sale.

Cheaper than Google & Facebook Advertising

Don’t pay for clicks, pay for leads.

Buy the type of leads you want

New, Used, Trade-In, Auto-Finance.

Demographic data included

Income, age, urban-vs-rural, neighborhood credit score and marketing mosaic, marital status, etc.

DMV registration data included

Know who bought so you can focus on who is still in-market.

 Better Data

Not lists. Use your ad dollars to target real shoppers with real information.

 Active, Daily Audiences

Our data is first identified as in-market by their behavior. Competitive data relies on models that predict someone will be in-market.

How does this work in the real world? Let’s take an example request:

Current, In-Market for Chevrolet Suburban



 Proven Results

Extensive testing has shown just how much more powerful our data is.

  • 67%

    Improvement to Time On Site

  • 33%

    Higher Clickthrough Rate

  • 22%

    Lower Dropout Rate


When benchmarked against competitive data sets, Live Shopper Data saves an average of

25% Less Cost Per Click

  • Competitive Data Average


  • Our data average:

    Just $1.08/click

 Where To Use Us

A proven path to your marketing campaign success!

About Us

Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of  “in-market” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.

The company was founded by a group of executives from after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.

dtxCar Shopper Leads