Better Data. Better Results.
We get our data from shoppers, not lists
Data we provide to you comes from the shoppers themselves.
Better data = effective advertising
We provide actual consumer behavior, not data modeled behavior.
Active, daily audiences
Our data is updated daily to target consumers currently shopping.
25% less on your advertising costs
Our data will save you on average $.30 per click.
Better traffic for your campaigns
67% higher time-on-site, 33% higher clickthrough and 22% less dropout.
Find out why we’re better…in our own words.
Not lists. Use your ad dollars to target real shoppers with real information.
Active, Daily Audiences
Our data is first identified as in-market by their behavior. Competitive data relies on models that predict someone will be in-market.
How does this work in the real world? Let’s take an example request:
Current, In-Market for Chevrolet Suburban
Extensive testing has shown just how much more powerful our data is.
Improvement to Time On Site
Higher Clickthrough Rate
Lower Dropout Rate
When benchmarked against competitive data sets, Live Shopper Data saves an average of
25% Less Cost Per Click
Competitive Data Average
Our data average:
Where To Use Us
A proven path to your marketing campaign success!
Our network of 200+ affiliates across automotive properties.
Our 24MM, in-market, automotive customers per month.
Create targeted campaigns using our Audiences on all available DSPs, DMPs and Exchanges.
Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of “in-market” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.
The company was founded by a group of executives from Car.com after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.