Professional Automotive BDC Services
Work with the industry leaders to maximize your online sales

Call First. Connect First. Sell First.
You'll be the first dealer to connect with your shoppers before the competition.

Customer Experience
Our goal is to delight and even surprise your customers with a 2020 car buying experience.

True Lead Identification
We'll identify who's ready to go, right now, and get them to a salesperson or manager fast.

Bad Lead Identification
We'll also identify those bad leads quickly so you don't waste your time.

Consistency
Being consistent is what it takes to be great. Our training and process make us hit the mark every time!

TCPA Compliant

Real results. Real numbers.
Stop fumbling through misleading CRM reports. Get the facts using our dashboard.

Turnkey billing with
GM-iMR
GM Pays 50%. They count on us, and you can too!
Get insights and tools to grow your BDC. Check out our latest articles on BDC performance, growth and excellence.
We've invested years into understanding the people, processes, and technology to make your BDC elite.
Call: (248) 352-1313 or let us contact you:
“One of the best I’ve ever seen…”
“Scott crushed it. Honestly this is one of the best mystery shops
I have ever seen and I have seen a lot.”
-John from C4 Analytics
BDC Knowledge Hub
Data to help you with your BDC decisions, helpful tips and tricks, and insightful industry insights for your new or used car showroom.
Running an in house BDC can be costly
You’re currently spending:
Wages, payroll taxes, paid time off, benefits, overhead, management, training, turnover, smoke breaks, bathroom breaks, personal phone calls, chit chat, thinking about what to do next, etc.
You’re currently spending:
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Pay attention to your leads before they switch dealers or brands.
Traffic conversion analysis of GM dealerships, 2019
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Response Time Matters
81% of auto shoppers start their search online. The first dealer to respond to a lead has an 80% chance of closing. After 20 minutes you've lost the sale.

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We Train Every Day. And It Shows.
Our in-house training team has extensive automotive dealership experience and has helped countless dealers get it right.
Minutes
Our response rate is first in the industry, with less than a minute from when lead was submitted to initial phone call.
World-Class Engagement
Our agents use conversational milestones that is best-in-class.
High Open Rate
Our subject lines and formats on emails are proven.
Different. Better.
Everyday, our team gets to work to provide world-class engagement to your shoppers. They learn about your vehicles with hands-on product demos right in our showroom. Our open environment in downtown Detroit fosters cross communication and education, creativity and excitement.
About Us
Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of “in-market” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.
The company was founded by a group of executives from Car.com after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.

Visit Us
BIRMINGHAM:
670 S. OLD WOODWARD
BIRMINGHAM, MI 48009
MAIN OFFICE: 248.352.1313