Professional Automotive BDC Services

Work with the industry leaders to maximize your online sales


Call First. Connect First. Sell First.

You'll be the first dealer to connect with your shoppers before the competition.


Customer Experience

Our goal is to delight and even surprise your customers with a 2020 car buying experience.


True Lead Identification

We'll identify who's ready to go, right now, and get them to a salesperson or manager fast.


Bad Lead Identification

We'll also identify those bad leads quickly so you don't waste your time.



Being consistent is what it takes to be great.  Our training and process make us hit the mark every time!


TCPA Compliant

Real people setting your appointments, not robo-dialers. We take TCPA compliance seriously.


Real results. Real numbers.

Stop fumbling through misleading CRM reports. Get the facts using our dashboard.


Turnkey billing with

GM Pays 50%. They count on us, and you can too!

Get insights and tools to grow your BDC. Check out our latest articles on BDC performance, growth and excellence.

We've invested years into understanding the people, processes, and technology to make your BDC elite. 
Call: (248) 352-1313 or let us contact you:

  • We've invested years of work into people, process and technology.

    Let us help you.

    Call: (248) 352-1313

“One of the best I’ve ever seen…”

“Scott crushed it. Honestly this is one of the best mystery shops
I have ever seen and I have seen a lot.”

-John from C4 Analytics

BDC Knowledge Hub

Data to help you with your BDC decisions, helpful tips and tricks, and insightful industry insights for your new or used car showroom.


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Running an in house BDC can be costly

You’re currently spending:

$6,000 per BDC Rep Per Mo.

Wages, payroll taxes, paid time off, benefits, overhead, management, training, turnover, smoke breaks, bathroom breaks, personal phone calls, chit chat, thinking about what to do next, etc.

You’re currently spending:

$25 - $45 to work each lead

To maximize your contact and appointment set rates, you’ll need to perform at least 10 activities (call, email, text) and over 30 minutes of work. And if this work isn’t performed well, there’s missed-opportunity cost.

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Pay attention to your leads before they switch dealers or brands.

Traffic conversion analysis of GM dealerships, 2019

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Response Time Matters

81% of auto shoppers start their search online. The first dealer to respond to a lead has an 80% chance of closing. After 20 minutes you've lost the sale.

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We Train Every Day. And It Shows.

Our in-house training team has extensive automotive dealership experience and has helped countless dealers get it right.


Our response rate is first in the industry, with less than a minute from when lead was submitted to initial phone call.

World-Class Engagement

Our agents use conversational milestones that is best-in-class.

High Open Rate

Our subject lines and formats on emails are proven.

Different. Better.

Everyday, our team gets to work to provide world-class engagement to your shoppers. They learn about your vehicles with hands-on product demos right in our showroom. Our open environment in downtown Detroit fosters cross communication and education, creativity and excitement.

About Us

Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of “in-market” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.

The company was founded by a group of executives from after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.


Visit Us

13335 15 MILE ROAD

MAIN OFFICE: 248.352.1313

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