DETROIT, MI — Detroit Trading Company, the largest automotive lead exchange in the nation, has been selected as the exclusive distribution partner for shopautoweek.com, a subsidiary of AutoWeek Media Group.
In this new role, Detroit Trading Company will be responsible for aggregating millions of new and used vehicle inventory listings from thousands of dealers across the U.S. onto the site, allowing consumers to contact the dealership via phone or web form. In addition, Detroit Trading Company will handle the distribution of consumer new car sales leads that are generated on the shopautoweek.com website to a participating dealership within their network so that the consumer may receive detailed pricing information on the vehicle they are interested in.
“Detroit Trading Company’s single technical connection for lead management and distribution made partnering with them an easy choice. Furthermore, they have a great reputation in the industry and are a fellow Detroit-based business,” states Chris D’Alessandro, Director of Digital Strategy at AutoWeek.
“Our strengths have always been relationships and connectivity, so when Chris approached us last year we felt we had a lot to offer. Shopautoweek.com is a world-class site and is now seeing more than 1,000,000 unique visitors monthly. To have accomplished this in such a short period of time is truly remarkable, and we look forwarded to serving Chris and his team for years to come,” states Pete Bonner, Executive Vice President of Detroit Trading Company.
About shopautoweek.com: Launched in August 2011, shopautoweek.com is an authoritative online resource for anyone researching a new, used or certified pre-owned vehicle. Consumers will easily find vehicle specifications, features, reviews and pricing information to help guide their vehicle purchase decision. Shopautoweek.com is part of the AutoWeek Media Group which includes AutoWeek magazine, autoweek.com, and Autoweek Productions. Autoweek Media Group is owned by Crain Communications Inc., publisher of leading industry trade publications Advertising Age and Automotive News, among others, and is based in Detroit, Michigan. Follow shopautoweek.com on Facebook and Twitter (@shopautoweek).
About Detroit Trading Company: Detroit Trading Company has been serving the automotive leads industry since 2004 under the premise of creating superior products and services based on the principles of efficiency, experience and integrity. Detroit Trading Company’s lead distribution network includes 25 original equipment manufacturers and every major lead aggregator in the nation. You can follow Detroit Trading Company on Facebook, Twitter (@DetroitTradngCo), Google+ and at detroittrading.com.
SOURCE: Detroit Trading Company