Active Audience Segments
for Targeted Digital Automotive Advertising

Better Data. Better Results.

We get our data from shoppers, not lists

Data we provide to you comes from the shoppers themselves.

Better data = effective advertising

We provide actual consumer behavior, not data modeled behavior.

Active, daily audiences

Our data is updated daily to target consumers currently shopping.

25% less on your advertising costs

Our data will save you on average $.30 per click.

Better traffic for your campaigns

67% higher time-on-site, 33% higher clickthrough and 22% less dropout.

Watch Our Story

Find out why we’re better…in our own words.

 Better Data

Not lists. Use your ad dollars to target real shoppers with real information.

 Active, Daily Audiences

Our data is first identified as in-market by their behavior. Competitive data relies on models that predict someone will be in-market.


How does this work in the real world? Let’s take an example request:

Current, In-Market for Chevrolet Suburban

 Ours

 Theirs

 Proven Results

Extensive testing has shown just how much more powerful our data is.

  • 67%

    Improvement to Time On Site

  • 33%

    Higher Clickthrough Rate

  • 22%

    Lower Dropout Rate

Benchmarked

When benchmarked against competitive data sets, Live Shopper Data saves an average of

25% Less Cost Per Click

  • Competitive Data Average

    $1.44/click

  • Our data average:

    Just $1.08/click

 Where To Use Us

A proven path to your marketing campaign success!

About Us

Headquartered in metropolitan Detroit, Detroit Trading Company is amongst the world’s foremost aggregators of “in-market” automotive shopper intelligence, providing data to original equipment manufacturers (“OEMs”) and dealers that is responsible for more than 30,000 vehicle sales or $1 billion in monthly car sales.

The company was founded by a group of executives from Car.com after it was sold to Autobytel in April of 2004. Our team includes leadership from advertising agencies, original equipment manufacturers, leading digital media agencies and respected data-analytics firms. Today, Detroit Trading Company’s technology and digital marketing solutions serve the world’s largest auto manufacturers, drives sales for the nation’s top dealer groups and powers the nation’s top online automotive shopping channels.

dtxActive Audience Segments